# Stats

### 1. Overview

#### 1.1. Creators

Individuals who have participated in the campaign and commenced posting.

#### 1.2. Posts

The number of posts shared by creators as part of the campaign.

#### 1.3. Followers

The number of individuals who follow the creator running the campaign.

1.4. Estimated reach

Reach is defined as the total number of unique accounts that have viewed a specific post.

#### 1.5. Views

The total number of views received on the campaign posts up to the current date.

<figure><img src="/files/gL14QXOTJxTNKbApEYRY" alt=""><figcaption></figcaption></figure>

### 2. Engagement

#### 2.1. Overall Engagement Rate&#x20;

This metric reveals the aggregate engagement rates of the posts posted by the creators. It provides an average measure of audience interaction across the entire set of campaign posts.

#### 2.2. Comments

Indicates the total count of comments received on the creators' posts related to the campaign.

#### 2.3.  Likes

Indicates the total count of the likes received on the creator's posts related to the campaign.

<figure><img src="/files/xFrrYPc4oykZ2KHcRyrW" alt=""><figcaption></figcaption></figure>

### 3. ROI

#### 3.1. Cost

Cost is an input parameter where you provide the total cost incured on the influencer marketing campaign.&#x20;

#### 3.2. CPV

Cost per view is the ratio of cost to total number of views in the campaign.

#### 3.3. CPR

Cost per reach is the ratio of cost to the total reach of the influencer campaign.

<figure><img src="/files/aQmeeuTpKrO0eWkPakrX" alt=""><figcaption></figcaption></figure>

### 4. Post Type

It specifies the type of post shared by the creator, such as a reel, video, etc.

<figure><img src="/files/obWRFt9flke9nkSeHPMg" alt=""><figcaption></figcaption></figure>

### 5. Engagement Rate Graph

Illustrates the trend and variations in the engagement rates of the creator's posts related to the campaign over a specific period.

<figure><img src="/files/3avJTWXzvGMrkNEigBNP" alt=""><figcaption></figcaption></figure>

### 6. Reach Graph

Illustrates the trends and variations in the reach of the creators' posts related to the campaign over a specific period, providing insights into the reach patterns throughout the campaign.

<figure><img src="/files/Y6IOTPkjWfGvxKM2AIfI" alt=""><figcaption></figcaption></figure>

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