Stats

1. Overview

1.1. Creators

Individuals who have participated in the campaign and commenced posting.

1.2. Posts

The number of posts shared by creators as part of the campaign.

1.3. Followers

The number of individuals who follow the creator running the campaign.

1.4. Estimated reach

Reach is defined as the total number of unique accounts that have viewed a specific post.

1.5. Views

The total number of views received on the campaign posts up to the current date.

2. Engagement

2.1. Overall Engagement Rate

This metric reveals the aggregate engagement rates of the posts posted by the creators. It provides an average measure of audience interaction across the entire set of campaign posts.

2.2. Comments

Indicates the total count of comments received on the creators' posts related to the campaign.

2.3. Likes

Indicates the total count of the likes received on the creator's posts related to the campaign.

3. ROI

3.1. Cost

Cost is an input parameter where you provide the total cost incured on the influencer marketing campaign.

3.2. CPV

Cost per view is the ratio of cost to total number of views in the campaign.

3.3. CPR

Cost per reach is the ratio of cost to the total reach of the influencer campaign.

4. Post Type

It specifies the type of post shared by the creator, such as a reel, video, etc.

5. Engagement Rate Graph

Illustrates the trend and variations in the engagement rates of the creator's posts related to the campaign over a specific period.

6. Reach Graph

Illustrates the trends and variations in the reach of the creators' posts related to the campaign over a specific period, providing insights into the reach patterns throughout the campaign.