Audience

1. Core Audience Stats

1.1. Top Gender

The majority gender of the audience that interacted with creators' posts in the campaign.

1.2. Top Age Group

The majority age group of the audience that interacted with creators' posts in the campaign.

1.3. Top City

The majority city where the audience that interacted with creators' posts in the campaign resides.

1.4. Top Country

The majority country where the audience that interacted with creators' posts in the campaign resides.

2. Gender Distribution

The ratio of the gender distribution within the audience that interacted with creators' posts in the campaign.

3. Gender Distribution and Age Group

The combined analysis of the age groups and gender distribution within the audience that interacted with creators' posts in the campaign.

4. Top Comments

This metric involves the identification and classification of comments into categories such as "positive," "neutral," and "negetive". The categorization offers insights into the sentiment and nature of the top comments associated with a post or content in the campaign.

5. Comments Buzz Words

These are specific words or phrases frequently used in the comments section by the audience in response to an influencer's content. Analyzing comment buzz words helps identify recurring themes, sentiments, or topics that resonate with the audience and can provide valuable insights into the influencer's content impact and audience preferences.